How To Start Planning For Your Website’s 2016 Redesign
Every couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website which looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign however you need to start planning what you want out of your updated website and what you want the finished product to look like. Below I have written out a 3 step process which will help you prepare for your redesign and ultimately give you the website you want.
Work out how your redesign is going to build trust between yourself and your audience.
Any website relaunch must focus on how it is going to make your audience trust your brand. There are two real ways you can build trust on your website and I discuss them both below.
The first thing you need to do if you want your website to be considered credible and trustworthy is to continually up-date it with original, high quality content. This is because clients read your websites content to determine if they want to do business with you.
Original content helps clients find you in the first place and establishes you as a leader in your chosen industry. You don’t just want your visitors to see you just as a website which sells something, you want your visitors to trust your website as an authority. The content can’t simply be released all at once either, it needs be released organically every few days for the whole year.
The other way you can build trust with your customers is to have an active social media presence. Customers now expect a certain amount of engagement and interactivity before they will be prepared to hand over their money. By communicating with customers via sites like Twitter, Facebook and Instagram you give your business a human face and and give off the perception that you are interested in hearing your customers feedback. In the weeks leading up to your redesign it is highly recommended that you review the way your business uses social media and make a real attempt to engage with your customers across various platforms.